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Designing for the Web
Introduction | Creating a successful site: site design, web page design, home page design, navigation, type, color | Web graphics and New Technology | HTML | Final tips | Web review software | Supplemental Links

Site design

  • Write an abstract to describe the goal of your site.
    • gather information
    • write a simple statement of function (what your site will provide)
    • expand this statement to include interaction between client, site and page

  • Think of your site as a pyramid.
    • home page and top pages are small
    • pages below gradually get bigger

  • Keep in mind the levels of pages.
    • home page — try to fit it on one screen
    • level-one pages — major topics of the site; use this level to further organize your topics; try to avoid the tendency to include too much detail at this level
    • level-two pages — include lots of detail

  • Make sure all pages have a clear indication of what web site they belong to.
    • users don't always come through the home page
    • provide a link to the home page

  • Take a layered approach to adding features to your site. Keep in mind your audience's technology and wants. Design for the lowest common denominator.
    • start with the basic text message — text will work on all browsers
    • add images next
    • add advanced layout capabilities (tables)
    • then add animation, sound and multimedia
    • finally, add compound document architecture (frames)

  • Always have a search feature on your site.

  • Provide a site map.


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The Master Internet Volunteer Program was developed by the University of Minnesota Extension Service and was adapted for use in North Dakota with permission.

This section was compiled by NDSU Agriculture Communication Copyright  © 2000  North Dakota State University. All rights reserved.

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