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Designing for the Web
Introduction | Creating a successful site: site design, web page design, home page design, navigation, type, color | Web graphics and New Technology | HTML | Final tips | Web review software | Supplemental Links

Tips for web graphics

  • Use graphics that add to the communication of your information.

  • Always use the height and width tags to allow the text to fill in while the image loads.

  • Always use the ALT tag with a graphic. Write a short, clear description of the image.

  • Think small—no bigger than 560 x 420 pixels.

  • Keep graphic resolution to 72 pixels per inch.

  • Use 8-bit color for images (256 colors).

  • Use thumbnails instead of full-size graphics and link to the larger image. (always include file size)

  • Crop out unnecessary information. (crop as close to the image as possible)

  • Use the smallest graphic possible that will do the job.

  • Use the fewest number of graphics possible.

  • Reuse images for faster loading time.

  • Use the GIF format for artwork and line drawings.

  • Use the JPEG format for photographic images.

  • Sources of web graphics
    • clip art books or material that can be scanned
    • electronic clip art
    • world wide web

New web technology

  • Most users care more about useful content and good customer service than the latest whiz-bang technology.

  • Know your audience. Don't create sites that can cause problems.


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The Master Internet Volunteer Program was developed by the University of Minnesota Extension Service and was adapted for use in North Dakota with permission.

This section was compiled by NDSU Agriculture Communication Copyright  © 2000  North Dakota State University. All rights reserved.

North Dakota State University Extension Service