FY03 - NDSU Extension
Service
PROGRAM #201 - Community, Economic Development and Leadership
Program Planning Team:
Kathleen Tweeten, (co-chair), Rachelle Vettern (co-chair), Bill Klein, Brian
Gion, David Twist, Jesse Handegard, Colleen Boerner, Wally Eide, Gary Goreham,
Kent Alderin, Randy Mehlhoff, Dale Naze, Vanessa Hoines, Sharon Kickertz-Gerbig,
Lynette Flage, Dan Folske, Chet Hill, Harvey Peterson, Mike Rose, Scott
Hochhalter, Chip Poland, Ron Smith, Rudy Radke
Overall Situation:
Community, Economic and Leadership development and diversification of the
economy have been priority concerns for
Since 1992, the state’s primary sectors have registered substantial employment gains, but most of this growth has occurred in the urban centers. For example, the agricultural processing and manufacturing sector recorded an increased of 6,800 jobs from 1992 to 1997, of which 55 percent was in the five urban center counties. Similarly, the exported services sector (e.g., telemarketing, data processing) is estimated to have created about 9,000 jobs in North Dakota since 1990, but more than 75 percent of these jobs were located in the urban center counties (Coon and Leistritz 2001).
As
PROGRAM COMPONENT
COMMUNITY PLANNING, GRANT WRITING, TRADE
SURVEY AND DATA ANALYSIS, FACILITATION
Key Theme(s): Community Development
Sub-committee:
Brian Gion, Kent Alderin, Bill Klein, Randy Mehlhoff, Wally Eide, Kathy
Tweeten
Target Audience: Community
leaders, economic development professionals, extension agents and other
professionals who work with decision makers and community groups who are
responsible for the spending of public funds and/or who are interested in
actively working on designing their community’s future.
Outcomes:
Educational Program: (specific training and outputs)
Year One - 2002
· Train the trainer in-service in “Vision to Action – Take Charge Too.” Program will include publication, training curriculum, news releases, a one-day training session and hands on opportunity for “real” experiences to use the materials.
·
Self study facilitation training with chat room or videoconference using
the Minnesota Facilitation Resources curriculum.
·
Face to face or video conference training will be provided on conducting
community trade analysis
·
Grant writing workshop for community leaders, agents and other
professionals.
· Revise extension circular "Community Trade Analysis Handbook"
· Public issues train the trainer in-service
·
Year Three - 2004
·
Local facilitation of community and group planning efforts
·
Do in-service on asset based planning
Year Four - 2005
· Evaluation of community progress in implementation of community plans.
·
Monitor and measurement of selected community data for impact of programs
(done in combination with economic development program).
Evaluation:
Indicators:
Number of contacts to agents for facilitation.
Number of persons participating in community meetings and activities
Changes in community attitude.
Population changes.
Club membership changes.
Changes in Retail Sales
Infrastructure changes
Amenity and service changes
Individuals Responsible Include:
Kathy Tweeten, Linda Narum, Brian Gion, Melanie Bauer-Dukart, Larry Leistritz, Richard Rathge
PROGRAM COMPONENT
COMMUNITY LEADERSHIP
Key Theme(s): Community Development, Leadership Training and Development
Sub-Committee: Rachelle Vettern, Sharon Kickertz-Gerbig, Vanessa
Hoines, Chip
Situation: As rural
communities struggle to survive, one of the key areas of greatest concern is the
level of effective leadership skills in the community and the ability to recruit
new leaders.
Target Audience:
Existing leaders and potential new leaders from the community are the target
audience. Existing leadership pool would include those individuals currently
active in elected positions, government agencies, and community and civic
organizations.
Outcomes:
Participants will learn:
Participants will:
o become more active members in community groups.
o acquire the skills and experience necessary to efficiently and effectively manage meetings
o actively recruit and mentor new leaders from within the community
o garner an appreciation for the duties of committees and officers and the methodologies of efficient meeting management.
o
have a new appreciation for the responsibilities and duties of
organizational membership and the skills necessary to accomplish business in an
efficient manner,
Educational Programs:
Content
Leadership skills are important to all organizations within a community.
Effective leadership skills can be taught.
Utilization of these skills can enhance the overall effectiveness of a
group or organization. Leadership
skills the NDSU Extension Service can teach to community groups and/or
organizations include:
-Board/committee purpose, function and structure
-Organizational hierarchy and the responsibilities of officers and participants
-The importance of Social Capital
-Parliamentary Procedure
-New leaders recruitment, development and mentoring
-Methodology of conducting effective, efficient business
-Effective collaboration skills
-Facilitation skills
-Goal Setting
-Group Communication/Dynamics
-Conflict Resolution
Year One - 2002
·
Many leadership development tools and/or curriculum have been developed
in other states. In year one, a
committee will review the curriculum and decide which/if any curriculum or
combination thereof will work for
Year Two - 2003
·
“Community Leadership” curriculum will be developed.
This curriculum will include several lesson plans which could be
delivered in weekly or monthly workshops or a 2 day retreat.
One page fact sheets or circulars will also be developed.
This resource information will be available on the NDSU Extension Web
Site.
·
A “Train the Trainer” in-service will be held to familiarize agents
with the curriculum and introduce “Community Leadership” resources.
·
A statewide marketing campaign will be implemented. This will include
press releases, promotional handouts and paid advertising.
Key organizations and community leaders will be contacted.
Local Extension Office will coordinate marketing to potential community
organizations.
Year Three - 2004
· Community Leadership Development Workshops/Retreats will be offered to community civic organizations and boards.
·
Resources including publications and a web site will developed and
updated.
Year Four - 2005
Community Leadership Development Workshops/Retreats will be offered to community civic organizations and boards.
·
Assessment will conducted in a variety of ways.
A pre/post test will be held at each workshop to determine short term
impacts. After all community
leadership workshops are conducted, a statewide survey will be conducted to
determine overall results of the program. Interviews
will also be held with key community leaders to further measure the
effectiveness of the program.
·
The Community Leadership Program will be reevaluated for continuance.
Individuals Responsible include: County Extension Agents, Leadership Development Specialist and committee to be determined
PROGRAM COMP
AGRITAINMENT, BUSINESS PLANNING, MARKETING, HOSPITALITY
Key Theme(s): Tourism
Sub-Committee: Brian Gion, Kent Alderin, Bill Klein, Jesse Handegard, Randy
Mehlhoff, Wally Eide, Kathy Tweeten
Target Audience: Extension agents, other professionals, individuals
entrepreneurs, small business owners, chambers of commerce and other business
groups involved in tourism activity.
Outcomes:
Educational Program: (specific training and outputs)
Year One - 2002
Year Two – 2003
Year Three – 2004
Year Four – 2005
Evaluation:
Specialists will design pre and post surveys for
“At Your Service” evaluation. Conducting
of surveys will be done locally by participating agents at a random sample of
business that regularly are in contact with tourists. The specialist will
compile the information and return results to the community.
All communities will be put in a state database for comparison and for
measuring progress. Individual
community names will be kept confidential in state-wide releases.
A directory of agritainment workshop participants
will be kept by the specialist for future evaluation.
Indictors:
Number of participating communities
Number of rural tourism business start-ups
Change in local attitude toward tourists
Number of communities that implement marketing programs
Increased retail sales in participating communities
Individuals Responsible Include:
Bill Klein, Kent Alderin, Kathy Tweeten, Department of Tourism, Larry
Leistritz, David Lambert, Dan Nudell, Randy Mehlhoff
PROGRAM COMPONENT
YOUTH ENTREPRENEURSHIP, HOME-BASED BUSINESS, AGRI-ENTREPRENEURSHIP
Key Theme(s): Promoting Business Programs, Home-Based Business & Youth Development/4-H
Sub-Committee: Bill Klein, Brian Gion, Wally Eide, Gary Goreham, Kent
Alderin, Randy Mehlhoff, Kathy Tweeten
Target Audience: Economic
development professionals, community leaders and extension agents who are
interested in retaining and expanding existing businesses, assisting small
agrientrepreneurs and home-based micro-businesses.
Outcomes:
Education Program: (specific training and outputs)
Year One – 2002
Year Two – 2003
Year Three – 2004
Year Four – 2005
Evaluation
Individual post evaluations with entrepreneurship program participants and business startups. Participating agents will be asked to conduct follow-up calls with agri-entrepreneurs for testimonial and success stories. Annual teacher/4-H leader and agent mail surveys will be conducted with Mini-Society participants.
Follow-up annual surveys will be sent to local BR&E coordinators for
documentation of progress in implementation of BR&E plans.
Indicators
Number of participants who successfully start a business
Number of BR&E projects implemented
Number of teachers/participants in Mini-Society who implement the program.
Change in local retail sales.
Persons Responsible:
Bill Klein, Brian Gion, Kathy Tweeten, Kent Alderin, Wally Eide, Larry Liestritz, David Kraenzel, Rudy Radke,
PROGRAM
COMPONENT
E-BUSINESS, E-CAREERS
Key Theme(s):
Technology Related to Home-Based Business Education, Promoting Business
Programs and Jobs/Employment
Sub-Committee: Lynette Flage, Dan Folske, Dale Naze, Kathy Tweeten. Jesse
Handegard, Linda Hauge, Nancy Bollingberg
Situation:
The information technology revolution holds the promise of reducing the
disadvantages of distance and low population density that have long held back
rural communities relative to their urban counterparts.
Survival of rural enterprises and communities depends greatly on how
rural people are prepared to deal with the Information Technology revolution,
where services are available 24 hours a day, seven days a week.
Rural residents must develop the necessary skills for employability or
entrepreneurship in an evolving industry. They
also need the skills to market their products in a competitive area.
Target Audience: Rural business owners and residents interested in
improving their technology and marketing skills.
Desired Outcomes:
As a result of this educational experience, participants will:
o learn to use the Internet as a business research tool to find new markets or suppliers or to check out the competition.
o decide if a web presence is right for their business
o learn steps in planning a website
o learn techniques to effectively promote a website
o
learn how to incorporate the Internet into a business plan
o provide on-line or face-to-face sales and support for communities
o develop a home based business and utilize Internet resources to market that business
o
develop a web page and market an existing business through the Internet
o share in technology-related opportunities through increased awareness
o increase economic activity through technology
o
assist in lowers the out-migration of people in rural areas in
Educational Program:
Year One -2002
·
A committee will be formed of individuals interested in e-commerce
activities and training across
·
“
Individuals responsible include: Lynette Flage, Dave Rice, Kathy
Tweeten, Linda Hauge, Dan Folske, Dale Naze, Gene Veeder,
David Johnson, Ray Hintz, Nancy Bollingberg, Jesse Handegard.
Year Two - 2003
·
· Following the train-the-trainer program, the final main delivery method of this program will be through easy-to-understand informal classroom settings in local communities. (Some face-to-face and some video-conferencing will be used.) Four to five ½ day sessions will be taught to small business owners by the trained individuals.
· A short-course including e-business terminology and information will be developed and taught to Extension staff to be ultimately utilized with county clientele. The short-course would include understanding e-jargon and marketing.
· A presentation marketing this program would be developed to provide to state, county and local decision makers with an overview of the program and results from the pilot programs. Collaborations for this presentation would be necessary and include local JDA’s,Community developers, ISP’s, etc.
Necessary support will be provided for the NDSU Computers Department and the Master’s in e-business program in development
Individuals responsible include: (same as in year 1), individuals
trained in pilot communities.
Evaluation: Written evaluations will be provided to
e-Business participants on knowledge gained and how they plan to utilize the
information for their own business.
Year Three - 2004
· E-business “train-the-trainer” programs will be offered to 10 more counties in year 3.
·
E-business for Small Business will continue to be offered to small
business and individuals in
·
A quarterly web-based newsletter will be developed for individuals that
have participated in the program. It
will provide updates on e-commerce and resources for
Individuals responsible include: (same as year 1), all county trained
individuals.
Evaluation:
· Written evaluations will be provided to e-Business participants on knowledge gained and how they plan to utilize the information for their own business.
·
15 small
Year 4 - 2005
· E-business for Small business will continue to be offered to 10 more counties in year 4.
·
A long-term evaluation will be prepared and disseminated to all
participants in the program with requests for jobs created or revenues increased
information.
Individuals responsible include: (same as year 1), all counties
trained in the program
Evaluation:
Written evaluations will be provided to e-Business participants on knowledge
gained and how they plan to utilize the information for their own business.
Job created and increased revenues by participating businesses will be assessed through long-term evaluations completed by year 4 -2004.
PROGRAM COMPONENT
VALUE ADDED AGRICULTURE
Key Theme(s): Supplemental Income Strategies
Sub-Committee: Ron Smith, Rudy Radke, Harvey Peterson, Mike Rose, Chip
Poland, Chet Hill
Value Added Ag:
“If we are to achieve results never before accomplished, we must employ
methods never before attempted.” (Sir
Francis Bacon) Goal: To add value to horticultural (vegetables, fruits, herbs,
etc.) products so that more jobs may be created and money retained within North
Dakota’s borders.
Situation:
The large farms in North Dakota have stabilized with the scale increasing.
This puts a gap between the small farm and the large scale farm, with the
medium farms being squeezed out of the picture. While it is Extension’s duty
to help all farm operations, it appears our effectiveness will be maximized in
assisting the small entrepreneurial farmer.
Targeted Audience:
Those individuals who show the following characteristics:
In addition, these individuals must be able to answer two basic questions to be
a part of the targeted audience: 1. Does it make sense?; and, 2. Do they know
who they are doing business with? The key is to know what you don’t know,
and know how to get the answers.
Desired Outcomes:
As a result of inputs from NDSU Extension Specialists in the areas of
production, processing and marketing, these targeted individuals will:
·
Broaden Their Economic Base
o
By adding value to products that either didn’t exist before this
initiative, or were missing target markets
o
By providing stable, decent paying jobs that will contribute to the
economic stability of the region
o
By creating, stealing, or buying customers where there were none before
o
Producer formed alliances for better production and marketing
coordination
·
Attract Outside Investors
o
When economic, entrepreneurial competency is demonstrated at the entry or
mid-level development stages, the chance for outside investors improves to
further expand the business climate.
·
Learn:
o
Cooperative planning for production, marketing, processing
o
To reach beyond the economic limitations of the State of North Dakota by
using modern technology via web sites for market penetration and expansion.
·
Take Action:
o
Work one-on-one mostly, with the individuals who are identified as being
risk takers and entrepreneurs intent on being successful
o
Develop targeted fact sheets
o
News releases, newsletters to the identified leaders
o
Website interaction
o
Glean from other states success stories to inspire our interested
citizens
·
Change Conditions:
o
Stabilize communities via employment opportunities that do not now exist
o
Increase skill levels of participants to help attract outside investors
Educational Program:
Years One – Four - 2002 – 2005
On-going activity in fact sheet production to targeted producers and interested
individuals, augmented with Web-site interaction, quarterly advertisements,
links on the Extension web page to direct people to a specific site and
Extension personnel whose expertise can be of help. All of this in addition to
participation in traditional meetings with appropriate groups, i.e. MN Fruit and
Vegetable Growers Ass’n, etc.
Joint planning of research in the department of Agribusiness and Applied
Economics and extension and outreach with entrepreneurs involved in value added
ventures will begin.
Estimated Expenditures:
Trained staff, money, travel, a programmer for web site development and
maintenance, out of state contacts, power points on the web are needed. It is
anticipated Extension personnel, Mike Rose, Nels Peterson, Terry Lykken, Jerry
Larson, and Brad Brummond would be trained as facilitators in Value Added
Agriculture. Total cost is
difficult to estimate.
Individuals responsible include: Rudy Radke, Ron Smith, Mike Rose, Nels
Peterson, Terry Lykken, Jerry Larson, Brad Brummond, Agribusiness and Applied
Economics department, Chet Hill, David Kraenzel, Chip Poland, Greg Lardy, Lisa
Lee, local economic developers, Department of Commerce
Evaluation and Assessment:
In this process, it will not so much be a number accumulation as it will be an
ability to identify and overcome typical barriers and limitations. Some barriers
may indicate that the group is not headed in a direction that is feasible, or
that some creative thinking is needed in order to remove or avoid the barrier.
From past experience, the following barriers and limitations are common:
PROGRAM COMPONENT
IMPROVING INFORMATION TECHNOLOGY LITERACY IN RURAL
Key
Theme(s):
Sub-Committee: Lynette
Flage, Dan Folske, Kathy Tweeten, Dale Naze,
Situation: The Internet provides opportunities to
Target Audience: Rural
Desired Outcomes:
As a result of this educational experience, participants will:
· Learn
o upgrade their technology skills
o
learn to use the Internet as a valuable resource
o
be able to teach computer skills and information to adults
o have access to better paying jobs through the expansion and support for a technology workforce
o be able to work with the local communities to assist with a plan for developing technology related opportunities
o
improve the standard of living in
Educational Program:
Year One - 2002
· Final 4-day Master Internet Volunteer “boot camp” training program offered to county staff. When complete, 44 counties will have the Master Internet Volunteer training and equipment.
·
Master Internet Volunteer program will be offered to 44 counties across
· Quarterly e-mail updates on various “new” technologies and web-sites provided to MIV’s.
· The “Technology Connection” will be developed; a basic breakdown of the MIV program, to provide Extension staff and Master Internet volunteers a resource when providing stand alone Internet information. The Technology Connection will be web-based and provide a “tool-kit” for those teaching technology. Each tool kit will include a teacher’s guide, a PowerPoint presentation, participant hand-outs and hands-on activities.
· Continued hands-on training to staff provided on requested technology topics not provided within the MIV program. Detailed, specific web page development and digital camera use will be provided as well as other current technology issues.
·
A committee consisting of county staff members, state staff members and
youth will be formed to consider a teen Web-masters/technology
entrepreneur program.
This committee will consider youth entrepreneur programs and technology
centers for teens to be placed in rural communities providing accessibility to
technology and business-related programs for young people.
Individuals responsible include: Lynette Flage, Dave Rice, Master Internet
Volunteer leaders, Master Internet Volunteers, Joe Courneya, state and county
staff on committee, North Dakota teens.
Evaluation: Written evaluation of the MIV program will be provided at
the beginning of the program, at the end of in-class training and when
volunteering is completed.
Year Two - 2003
Continued hands-on training to staff on web page development, digital cameras and other current technology information/programs
· A “Teaching With Technology- Using Video-conferencing” website will be available with beginning training materials available for staff and statewide system using video-conferencing. Face-to-face training will be held for staff on using the video-conferencing equipment. Staff training will be 6 hours in length and provide information on use of equipment and effective teaching strategies for this medium.
·
Continued support provided for Master Internet instructors and volunteers
through quarterly updates and the Technology Connection site as provided.
Individuals responsible include: Lynette Flage, Dave Rice, Dave
Haasser, Sandy Sprafka, Becky Koch, David Saxowsky, Dan Nudell, Mike Miller,
Dave Jacobs.
Evaluation: Written evaluation of the MIV program will be provided at
the beginning of the program, at the end of in-class training and when
volunteering is completed.
Year Three - 2004
· Continued hands-on training to staff on current technology information/programs
·
Formal support to the Master Internet Volunteer program will come to a
close. The web-based material will continue to be updated and
available to MIV-leaders. A
“sunset” report will be completed and the program evaluated for the 6 year
period.
· Continued
training provided on video-conferencing equipment and effective teaching
strategies. All staff will have
access to video-conferencing within a 50 miles radius of their office.
·
Continue training and support through the “Technology Connection”
providing new material to staff and volunteers on technology with short courses
on the latest information.
·
Development of technology assessment for communities.
What does it take to be “e-ready”?
Staff will be able to assist communities in preparing for e-readiness.
Staff training will be through short face–to-face presentations and
web-based assessment tools. Communities
can review this assessment tool and review the checklist as it pertains to their
own community.
Individuals responsible include: Lynette Flage, Dave Rice, MIV
leaders, MIV volunteers, IBID, local private businesses, local technology
providers, local JDA’s.
Evaluation: Written evaluation of the MIV program will be provided at the beginning of the program, at the end of in-class training and when volunteering is completed.
A final formal evaluation of the MIV program will be provided to staff that
have taught the course at least once AND participants in the course still on the
listserv. This evaluation will
encompass a six year time span and request impact information from volunteers
and staff on those they have assisted.
Year Four - 2005
· Continued hands-on training to staff on current technology information/programs.
· Continued training provided on video-conferencing equipment and effective teaching strategies. All staff will have access to video-conferencing within a 50 mile radius of their office.
·
Continued support through the “Technology Connection” providing new
material to staff and volunteer on technology with short courses on the latest
information.
Evaluation: An assessment of community technology plans will be completed in Year 4. This assessment will provide documentation of long term social and economic issues in counties using the e-ready checklist to assist them in moving forward with technology in their community. The tool will be sent to community technology leaders using the e-ready checklist.